How to Get Involved in CSIThere is a new generation of consumers and employees. It is a generation that has grown up with environmental and social awareness and therefore a far more prevalent factor in their future career choices, lifestyle, product purchases and social activism.
The reasons for wanting to develop and engage in a sustainable CSR programme stretches far beyond the ‘feel good’ factor. CSR is now a global business imperative for companies wanting to remain competitive by adding value to their business, delivering both tangible and intangible outcomes.
• The overall strategic benefit is the corporate reputation of the business which is enhanced by positioning it as a responsible corporate citizen. In addition, this reaches internally into the corporate culture of the business and the company is able to retain its existing staff and attract the right staff. Research has shown that young graduates – your future employee base – are looking to companies they believe in. • Consumers have become far more conscious and aware of the goods they are purchasing and the companies they are purchasing them from. If companies are using their resources to improve conditions in their community, they are considered good corporate citizens by their consumers.
• The BEE scorecard has now become a critical part of the South African corporate environment and is no longer just a buzzword, but a business requirement if the business is to be sustainable.
• Tax deductions are obtained for donations made by selecting reputable beneficiaries.
• Valuable publicity opportunities exist both internally and externally.
The reasons for wanting to engage in a sustainable corporate social responsibility programme stretch far beyond the feel-good factor. CSR is now a global business decision and has become one of the factors that businesses need to consider in order to move forward, to remain competitive and to add value to their business.
The way this is being calculated is both in a tangible and non-tangible manner. • Company corporate culture (‘the way we do things around here’) • Staff recruitment & staff retention • Company corporate reputation • Employee relations and corporate team-building events • Tax deductions • BEE Scorecard ratings
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